CLIENT:
HighSnobiety

TITLE:
Conquering New Elements - Woolrich Campaign

SERVICES:
Production Assistant - Location Scouting - Talent

What started as a woolen mill in 1830 in Northern Pennsylvania has evolved into one of the most established American apparel brands in outerwear history. Since its inception, Woolrich has been an avid supporter of outdoor activities, encouraging individuals to conquer the elements and brave what nature has to offer, while providing uncompromising functionality and refined, contemporary design.

The brand teamed up with Highsnobiety to explore the barely touched lands of New Mexico. The Rio Grande del Norte landscape comprises rugged, wide-open plains cut by steep canyons, not to mention an 800-foot deep gorge through layers of volcanic basalt. A true adventure experience, the terrain pushes Dani Reyes-Acosta and me to our limits.